Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation

Product Description

The Next, Next Generation

By the Barna Group

Paperback: 128 pages

(Click here to purchase: https://amzn.to/2nfo5bR   Please note this takes you to an affiliate website. When you purchase from them, we receive a portion of the sale.)

Researchers have been talking about generational differences for years, especially when it comes to Millennials. But now a new group is becoming a cultural force in their own right.

Produced in partnership with Impact 360 Institute, Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s most comprehensive research on the perceptions, experiences, and motivations of 13 to 18 year-olds. Based on interviews and analysis, this report is our best thinking thus far on the worldview of teens in the next, next generation.

In Gen Z, you’ll find:

  • Statistics on teens’ views of themselves, their spiritual lives, and the world
  • Comparative data with older generations
  • Analysis of the cultural trends forming Gen Z
  • Full color Infographics and data visualizations

Also included: contributions from ministry leaders and educators, offering readers multiple facets of this research. Gen Z is a must-read for pastors, teachers, and parents as they help tomorrow’s Christian leaders grow.

(Click here to purchase: https://amzn.to/2nfo5bR   Please note this takes you to an affiliate website. When you purchase from them, we receive a portion of the sale.)

About the Barna Group

In its 30-year history, Barna Group has conducted more than one million interviews over the course of hundreds of studies, and has become a go-to source for insights about faith and culture, leadership and vocation, and generations. Barna Group has carefully and strategically tracked the role of faith in America, developing one of the nation’s most comprehensive databases of spiritual indicators. Barna Group has worked with thousands of business, nonprofit organizations and churches across the U.S. and around the world, including many protestant denominations, Catholic parishes, and faith leaders. Some of its notable clients have included the Salvation Army, World Vision, Compassion, the American Bible Society, and Habitat for Humanity. It has also served mainstream business and non-profit leaders at organizations like Sony, Walden Media, Easter Seals, CARE, the ONE Campaign, the Humane Society, the Gates Foundation, and NBC Universal. The firm’s studies are frequently cited in sermons and talks, and its public opinion research is often quoted in major media outlets such as CNN, USA Today, The Wall Street Journal, Fox News, Chicago Tribune, Huffington Post, the New York Times, Dallas Morning News, and the Los Angeles Times.

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